ذٰلِكَ بِاَنَّهُمُ اسۡتَحَبُّوۡا الۡحَيٰوةَ الدُّنۡيَا عَلَى الۡاٰخِرَةِۙ وَاَنَّ اللّٰهَ لَا يَهۡدِىۡ الۡقَوۡمَ الۡكٰفِرِيۡنَ
That is because they loved and preferred the life of this world to the Hereafter and because Allah does not guide the disbelieving folk.